About zurui.dev
We build software the way a night owl works — patient, attentive, precise.
Zurui.dev is a software development company founded in 2016. We partner with founders and product teams to design and ship considered digital products — from marketing surfaces and interfaces to the internal systems that keep teams flying straight.
The Zurui.dev story
The word zurui (ずるい) carries a subtle edge in Japanese — sly, clever, unexpectedly sharp. It is the quality of doing more with less, of finding the elegant path where others see only complexity. That is the spirit we bring to every project.
Founded in 2016, Zurui.dev began as a small collective of designers and engineers who believed software should be built with patience, not production-line haste. We have since helped startups and established teams ship products that feel quiet on the surface and powerful underneath.
No factory line, no template deliverables — just careful work, made in daylight and shipped by moonlight. We listen closely, design deliberately, and build systems that age well.
- Founded
- 2016
- Projects
- 300+
- Studio
- Remote
The team
A small group of people who care about craft.
Serge Pennartz
Founder & CEO
He has more than 30 years of experience in building tailored projects and software platforms with internal as well as external teams worldwide.
Bao Ngo
Backend & Database Engineering
Specialized in building databases and APIs.
Minh Hy
Project Manager & Architect
Project manager and specialized in architecture setup, API integration and AI.
Nhan Tran
Full-Stack Engineer
Specialized in building frontend designs and integrating them with backend code in Ruby.
Tien Hy
Frontend Developer & Designer
Frontend developer and designer.
Tin Troung Nghia
Full-Stack Developer
Full stack experienced developer in frontend, backend and API.
Thoeni Taillaert
Hardware Integration
Specialized in hardware integration like access control, POS materials, lightning, and servers.
Pavel
Ruby & Fintech Developer
Specialized in Ruby backend and frontend development, more Fintech oriented with very good knowledge of APIs and financial tooling.
Alex
Training & Nutrition Software
Specialized in training and nutrition software for the fitness industry.
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